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If you’re starting from zero and aiming for a ₹7.2 LPA offer in 90 days, this guide is your execution plan. It’s not hype, it’s a process a focused mix of skills, projects, documentation, and interview practice that hiring managers actually reward. Follow it step-by-step, ship work every week, and you’ll walk into interviews with the one thing recruiters value most: proof.
This guide is crafted for India’s market (Hyderabad, Bengaluru, Pune, Chennai, NCR, and remote roles). It’s plagiarism-free, actionable, and tuned for freshers, non-IT graduates, and early-career switchers.
Low barrier to entry, high ceiling: You can show competence within weeks via live campaigns and dashboards, then grow into performance marketing, analytics, and automation.
Portfolio beats pedigree: Recruiters shortlist candidates who show real projects not just course certificates.
AI has raised the bar (and opportunity): With the right tools, a beginner can automate workflows, run smarter campaigns, and present data like a pro.
Bottom line: Your leverage comes from visible outcomes ads that convert, SEO content that ranks, dashboards that reveal insight, and automations that nurture leads.
Ship weekly: Done is better than perfect. Publish something useful every week.
Measure everything: CPC, CTR, CVR, CPA, retention, and time-to-value.
Automate early: Use AI to draft, analyze, and optimize but keep judgment human.
Document like a consultant: Every project needs a one-page case study.
Practice the story: Great interview answers are rehearsed, not improvised.
|
Lane |
Core Skill Mix |
Typical CTC (Entry → Early) |
|
SEO + Content (AI-assisted) |
Keyword research, on-page, internal links, AI writing tools, basic tech SEO |
₹4.0 – ₹6.0 LPA |
|
Performance Marketing |
Google Ads, Meta Ads, creatives testing, budgets, PMax, GA4 |
₹4.5 – ₹7.2 LPA |
|
Analytics & Reporting |
GA4, Looker Studio, Excel/Sheets, attribution basics, cohort views |
₹4.5 – ₹7.0 LPA |
|
Automation/Nurture |
Email + WhatsApp flows, CRM segments, lead scoring, A/B messaging |
₹5.0 – ₹7.2 LPA |
|
Social + Creatives |
Calendars, hooks, reels, Canva/Firefly, brand tone, UGC ops |
₹4.2 – ₹6.5 LPA |
You can blend two lanes (e.g., Performance + Analytics) to become a high-signal fresher.
By Day 90, you will have:
4 recruiter-tested projects (Ads, SEO, GA4 dashboard, Automation) + 1 social content sprint
A portfolio site or Notion hub with case studies + demo videos + dashboards
A resume tuned for ATS, and a LinkedIn profile with project highlights
Mock-interview readiness: troubleshooting stories, before/after metrics, clear ROI logic
If you follow this, ₹6–7.2 LPA becomes a realistic ask for strong metros and product-first teams.
Objectives: learn fast, set up your lab, and publish your first artifacts.
Marketing fundamentals: funnels (TOFU/MOFU/BOFU), personas, messaging, offers, landing pages.
Tools you’ll install and use immediately:
Google Ads (account + billing + sandbox planning)
GA4 (demo property or test site + events + conversions)
Looker Studio (connect GA4/Sheets)
Surfer SEO / Keyword Planner (or other research tools)
ChatGPT/Jasper for copy ideation, briefs, and summaries
Canva AI / Adobe Firefly for creatives
Mailchimp/HubSpot for email flows; WhatsApp Business Platform for WhatsApp testing
Your first deliverables:
1-page funnel map for a demo brand (who, why, where, what to offer)
LinkedIn profile refresh + headline (“Performance Marketing (GA4/Ads/Automation) | 4 Project Portfolio | Open to roles”)
A simple portfolio hub (Notion/WordPress) with placeholders for projects
Mini-win: publish your funnel map on LinkedIn; tag relevant tools to start visibility.
Objective: publish an SEO post that ranks for a realistic long-tail query.
Keyword cluster for a niche (e.g., “Hyderabad digital marketing course fees,” “best cloud kitchens in Pune,” etc.).
Draft with AI; you refine for search intent, structure, and E-E-A-T.
On-page SEO: H1/H2/H3 hierarchy, internal links, alt text, meta title (~55), meta description (~155), schema basics.
Technical: indexability, page speed checks, mobile readiness.
Measure: impressions, clicks, avg position via Search Console.
Project #1: SEO + AI Blog
Case Study Outline:
Goal: rank Top 10 for [primary keyword] in 3–4 weeks
Actions: research → outline → AI first draft → human edits → publish → internal links
KPIs: impressions from 0 → N, CTR target, position trend
Artifacts: URL, SERP screenshots, content score improvements
Objective: set up a small-budget campaign that reduces CPC while maintaining CTR and conversions.
Account structure: campaigns, ad groups, keywords (match types), negative lists.
Creatives: AI-assisted headlines/descriptions; test 3–5 variants.
Extensions: sitelinks, callouts, structured snippets.
Conversion tracking: GA4 events, conversion mapping.
Budget plan: start tiny; gather data; scale only based on signals.
Project #2: AI-Optimized Google Ads
Case Study Outline:
Goal: reduce CPC by 20–30% while retaining CVR
Actions: keyword refinement, negative keywords, ad copy testing, bid strategy tweak
KPIs: CTR, CPC, CVR, CPA, ROAS proxy (if e-comm)
Artifacts: Ads screenshots, change history notes, weekly trend chart (Looker)
Pro tip: Keep a change log. Interviewers love “we changed X on day 10; Y improved by Z%.”
Objective: automate storytelling with dashboards and weekly summaries.
GA4 setup sanity check: events, conversions, UTM hygiene.
Looker Studio: channel mix, device mix, top landing pages, campaign performance, conversion paths.
AI-assisted report: a weekly “What happened? Why? What next?” generated in natural language from your dashboard.
Project #3: GA4 Insights Dashboard
Case Study Outline:
Goal: deliver a stakeholder-ready dashboard + summary
Actions: connect GA4 → build executive view → add sections for ads/SEO/social
KPIs: engagement rate, sessions by channel, assisted conversions, top pages
Artifacts: dashboard link, PDF export, a sample weekly summary (AI generated + human edited)
What to say in interviews: “I can translate metrics into priorities and next actions.”
Objective: design a 2-channel nurture flow that lifts CTR and reply rates.
Email: welcome series (3-step), subject testing, dynamic segments, basic scoring.
WhatsApp: opt-in template, follow-up after form fill, FAQ chatbot for basics.
Flow logic: new lead → email (Day 0) → WhatsApp reminder (Day 1) → case study email (Day 3) → offer/reminder (Day 5)
Respect consent, opt-out, and message windows.
Project #4: 2× CTR Nurture Automation
Case Study Outline:
Goal: double CTR vs baseline
Actions: segmentation, message timing, copy variants, WhatsApp nudges
KPIs: open %, CTR, reply %, unsubscribe %, time-to-first-response
Artifacts: flow diagram, email/WhatsApp templates, before/after table
Objective: produce and schedule a crisp, on-brand calendar with hooks + reels + carousels.
Audience persona, platform choice (IG + LinkedIn for most), posting cadence.
Canva AI / Firefly for visuals; ChatGPT for caption ideation (AIDA/PAS).
Mix: authority posts, how-to shorts, case-study snippets, behind-the-scenes, UGC invitations.
Track: reach, saves, shares, comments, profile visits, link clicks.
Add-on: one paid social experiment (₹500–₹1000) to learn setup and creative testing.
Artifacts: a published calendar, 10 creatives, 3 reels, insights screenshots.
Think consultant pack, not “class notes.”
Portfolio Hub Structure (Notion/Website):
Hero summary: the value you bring (Performance + Analytics + Automation).
Projects: five cards (SEO, Ads, GA4, Automation, Social) linking to case studies.
Artifacts: dashboard links, PDFs, videos (90–120s), creative samples.
About + Contact: short bio, email/WhatsApp, calendar link if comfortable.
One-Page Case Study Template (use for each project):
Context: niche, persona, product/service
Hypothesis: what change will move the needle and why
Actions: exact steps (tools, settings, variables)
Results: KPIs before/after with charts
Lessons: what worked, what you’d try next
Header: name | phone | email | LinkedIn | portfolio link
Headline: “Performance Marketing & GA4 | 4 Project Portfolio | Email/WhatsApp Automation”
Skills Block: Ads (Search/PMax), GA4, Looker, SEO (on-page/tech basics), Content (AI-assisted), Email/WhatsApp, Canva, Excel/Sheets
Projects Block (bulleted impact):
Reduced Google Ads CPC by 27% while holding conversion rate using negative keyword refinement and copy tests.
Built GA4 + Looker dashboard; automated weekly summaries; highlighted 3 high-leverage insights that drove landing page fixes.
Launched 2-channel nurture flow; +2.1× CTR and +18% replies vs baseline.
Shipped 30-day social calendar; improved profile visits and link clicks.
Education/Certifications: keep compact; portfolio > certificates.
1) Story bank: Prepare 6–8 short stories around a problem you saw, a change you made, and the impact.
2) Troubleshooting questions (practice aloud):
“Performance Max spent but didn’t convert - what do you check?”
“Organic posts get reach but no clicks - what’s your test plan?”
“Open rates fell after week 3 - hypotheses and fixes?”
3) Tool walk-throughs: be ready to share screen and narrate a dashboard or campaign setup (use a demo account if needed).
4) Business sense: know what CPC, CTR, CVR, CPA, ROAS, and LTV mean and how they guide decisions.
5) Ethics & compliance: consent, opt-out, ad policy basics, brand safety - be the candidate who knows where the red lines are.
Daily (60–90 mins):
20 mins - read one dashboard and jot hypotheses
20 mins - ship a creative or copy variant
20 mins - optimize one lever (keyword, audience, hook, or subject)
10–30 mins - document the change log
Weekly:
Publish one public artifact (post, case study, or video demo)
Update a one-pager for any project with new results
Conduct one mock interview with a peer/mentor
Use AI for ideation, summaries, and boilerplate, but always humanize before publishing.
For Ads: prompt variants around the benefit, proof, and urgency; test.
For SEO: let AI outline; you inject examples, India context, and brand voice.
For Reporting: first draft in natural language; you add priorities and next steps.
For Automation: generate message sequences, then tailor tone and timing.
Rule: AI drafts, you decide.
Learning forever, shipping never: set weekly publishing deadlines.
No tracking, no truth: install GA4 and use UTMs on day one.
Portfolio without KPI deltas: always show before → after.
Ignoring compliance: always respect consent and platform rules.
Over-promising: claim only what you can demonstrate.
Your LinkedIn summary (sample):
“Performance marketer focused on reducing CPC and improving conversion quality. Built GA4 + Looker dashboards, launched 2-channel nurture flows, and shipped SEO + social assets with measurable lifts. Portfolio includes 4 projects with case studies, demos, and artifacts. Open to roles in Hyderabad/Bengaluru/Remote.”
Cold message template (to hiring managers/recruiters):
Hi [Name], I’m a fresher focused on performance + analytics. I’ve completed 4 projects (Ads/GA4/Automation/Social) with case studies and dashboards here: [Portfolio Link]. If you’re open, I’d love to complete a 2-day trial task on a real brief to demonstrate fit. Thanks!
Attach: a one-page project index PDF with links.
Short answer: Yes - with proof. Your odds improve dramatically if you:
Deliver measurable results in a sandbox or pilot budget.
Package work like a consultant (dashboards, case studies, videos).
Pass live troubleshooting in interviews.
Target the right companies (product firms, growth-oriented agencies, performance teams).
Expectation setting: Not every fresher will hit ₹7.2 LPA in the first offer. But with this portfolio, many land ₹5.5–₹6.8 LPA quickly and then cross ₹7 LPA via a second offer or a 3–6 month revision. The process pays off.
GA4 installed; Looker dashboard live
SEO post published; Search Console data captured
Google Ads campaign run; change log + CPC delta
Email + WhatsApp nurture flow (live or simulation)
30-day social calendar with 10 creatives & 3 reels
Portfolio hub with 5 case studies + demo videos
Resume (ATS-friendly) + LinkedIn headline + project posts
6 mock interviews (2 troubleshooting, 2 strategy, 2 HR)
40 targeted outreaches with a trial-task offer
One weekly public artifact for 12 straight weeks
Hit these, and you’ll be dangerously interview-ready.
Reaching ₹7.2 LPA in 90 days isn’t about a magic course or lucky break. It’s about shipping work that proves value, telling a clear story with metrics, and showing you can own outcomes not just operate tools.
If you commit to this playbook deliver projects, measure impact, document clearly, and practice interviews you won’t just get a job; you’ll start a career with momentum.
Your next step: pick Week 1 and start. Today.
1. Can a non-IT student really crack ₹7.2 LPA?
Yes. Priya (B.Com) is proof.
2. How fast can I get placed?
Average = 90–120 days post-training.
3. Are these salaries real?
Yes - verified alumni & recruiter data.
4. Do I need coding skills?
No. All tools are no-code AI-powered.
5. Will I get placement support?
Yes, with 100+ partners & alumni referrals.
+91 8179191999 
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8179191999
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