Digital Marketing Online Training
About Digital Marketing Online Training
Course Objectives
What are the Course Objectives?
- Complete knowledge of Digital marketing.
- Get knowledge of tools and technologies related to Digital marketing.
- Learn how to use branding and sales.
- Reporting and tracking Matrices.
- Work on designing tool and Customer online experience.
- Learn managing social media like Facebook, Twitter, LinkedIn, etc.
Who should go for this Course?
- Any IT experienced Professional who are interested to build their career in digital advertising and marketing.
- Any B.E/ B.Tech/ BSC/ M.C.A/ M.Sc Computers/ M.Tech/ BCA/ BCom College Students in any stream.
- Fresh Graduates.
Pre-requisites:
- Marketing
- Basic Computer Skills
- Knowledge of Internet Browsing
Course Curriculum
- Introduction to SEO
- Types of Search Engines
ON-Page Optimization
- Introduction
- How to do ON-Page Optimization
- Objectives
- Relevancy and Popularity
- Meta Title Tags and META Descriptions
- URL Optimization
- Image Optimization
- Video Optimization
- Server Optimization
- Keyword Usage
- Sitemaps
- On-Page Don’ts
- Text-to-HTML Ratio
OFF-Page Optimization
- Introduction
- How to do OFF-Page Optimization
- Objectives
- Signals of Popularity
- Principles of Link Building
- Link – Worthy Content
- Off – site Engagement
- Offline Relationships
- Types of Links
- Rel=” nofollow”
- Link Building Don’ts
Duplicate Content
- Introduction
- What’s In It For Me
- Objectives
- What Is Duplicate Content
- Common Instances
- Fixing Duplicate Content
Keyword Research and Competitive Analysis
- Introduction
- What’s In It For Me
- Objectives
- User Intent
- Not Provided
- Performing Keyword Research
- Two Types of Queries
- Short Tail: Pros and Cons
- Long Tail: Pros and Cons
- Competitive Analysis Overview
- Factors to Analyze
- B2B vs B2C
Design and Architecture
- Introduction
- What’s In It For Me
- Objectives
- Design Best Practices
- Designing for Search Engines
- Importance of Design
- Introduction to Social Media
- Making the Message Stick and Spread
- Social Media Channels
- Engaging With Influencers
- Listening and Reputation Management
- Social Media Measurement
- Integrating Social Media with Other Disciplines
- Introduction to Content Marketing
- Content Marketing Strategy
- Overseeing a Content Marketing Program
- Content Marketing Tactics
- Social Media Platforms
- Measurement and Budget
- Introduction to Email Marketing
- Spam
- List building and List Management
- Elements of an Email
- The Process of Measuring Email
- Marketing Automation
- Integrating Email with other disciplines
- Mobile Products and Services
- Incentives and Loyalty Programs
- Location Opportunities
- Mobile Advertising
- Communicating with Mobile Audiences
- Rules and Regulations
- Mobile Measurement
- Integrating Mobile and Other Disciplines
- Introduction to PPC
- Account Hierarchy
- The Buying Funnel
- The PPC Auction
- PPC Targeting Options
- Introducing Keywords
- Creating Compelling Ads
- Measuring Goals and Bidding Options
- PPC Account Audit
- Integrating PPC with Other Disciplines
- Introduction to AdWords
- Account Structure
- Keywords & Match Types
- Creating Text & Search Ads
- Ad Extensions
- Display Ads
- Display Targeting
- Campaign Types & Settings
- Advertising Metrics
- Bidding & Bid Modifiers
- Quality Score
- AdWords Reports
- AdWords Tools
- Optimizing Your Account
- Understanding Facebook
- Facebook Presence and The News Feed Alogorithm
- Visual and Video Content on Facebook
- Facebook Messenger
- Facebook Advertising
- YouTube and Video Marketing
- Establishing a Video Marketing Strategy
- Gaining Exposure and Measuring Impact
- Leveraging Mobile Video
- Promoting and Measuring Mobile Video
- Understanding Twitter
- Using Twitter as a Marketer
- Customer Service and Engagement Via Twitter
- Marketing on Twitter
- Understanding Twitter Advertising
- Twitter Ad Options
- Advanced Table Filtering
- Analytics Intelligence
- Mobile Application Tracking
- Multiple Goals and Goal Types
- Tracking Unique Visitors
- Custom Data Alerts
- Identify the Known Unknowns & Leverage Custom Alerts
- UTM Tracking Parameters Part 1: Tracking Parameter Concepts
- UTM Tracking Parameters Part 2: Tracking Parameter Examples
- Universal Analytics
- Enhanced Ecommerce
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Training Features
Expert Trainers
Flexible Schedule
Industry Specific Scenarios
e-Learning Sessions
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Reviews
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